I’m confident in claiming that few people still believe that page descriptions have an impact on rankings. They don’t, and it’s been known for a long time. The question of whether there is a secondary effect due to the influence of Click Through Rates is currently being debated. That wasn’t a factor last year, either (or at least not one Google wants to admit to).
With proxies and offshore dev teams providing cheap and accessible ways of creating fraudulent clicks, it’s likely that having Click Through Rate as a ranking criterion caused too much of a hassle for Google. If you believe Google is capable of automatically detecting and filtering all of these, you should read this post.
As a result, CTR has no bearing on rankings. It does, however, have a significant impact on the amount of traffic that gets through to the page. As a result, you’ll want to make sure your ad in the search results is as optimized as possible in order to get the most hits feasible.
The FAB principle is a good one to use in this situation. This is a well-known sales copy strategy in which you say:
Feature : What it is Advantage : What it can do specifically
What is the advantage of this?
Here’s an example of how I normally structure FAB content:
This canoe’s main feature is that it’s composed of toughened fibreglass.
As a result, it will never leak or break.
Advantage: You’ll be able to tackle more difficult rapids than ever before.
After that, insert a CTA (call to action). The following is the description I wrote for this page:
In various colors, I’ve highlighted the various FAB features as well as the CTA.
You might recognize this as the start of the story. This is because our CMS generates both the excerpt and the description from the same piece of material. This means I have to think about how it will appear both on-page and in the search results.
The length is once again limited, similar to the page titles. With roughly 156 characters to experiment with, we have a little more room here. This isn’t a hard limit, but I’ve found it to be a useful quantity to work with.
For SEO purposes, page headlines should be optimized.
Page headings serve as a styling feature as well as an SEO factor. They’re still significant and have a role in ranking. However, they are no longer as vital as they once were. Again, it’s not something I’d encourage going to tremendous measures to change, but if you’re starting from scratch, it’s absolutely worth considering.
The heading tag is an element that can be introduced to the page code to indicate that the text in the content is a heading. Styling is then applied automatically based on the heading type, so these are frequently in a larger font than the body material.
A heading tag is used in the code. This is an html element that wraps around the content. You use the h1> and /h1> tags to open and close a heading tag. You can have as many different heading types as you desire, but the most frequent are three to six. The h2> tag would be used to display a secondary heading or h2, and the h3> tag would be used for h3, etc.
Headings, like small titles for each portion inside the content, are used by Google to denote a synopsis of the following section. As a result, it’s understandable that Google would place a premium on the terms used in those headlines. Headings have greater meaning than other words on the page and have been given greater consideration.
Headings have no limits because they aren’t displayed in the results, so you can use them anyway you like. I utilize them as intended, as clear and short titles for each of the page’s sections. The main sections are denoted by higher-numbered headings, whereas subsections within them are denoted by lower-numbered headings.
The readability of the material on the page will have a far greater impact on SEO than any benefit received from headings, so make sure they read properly. However, you can still consider about the search phrases you want the page to rank for when creating them. Take a look at the headings in this article. This section, for example, is titled ‘Optimizing page headers for SEO.’ I’m considering what someone could be looking for and double-checking that my keywords are included.
How to improve your content’s ranking
The content is by far the most important and influential on-page aspect. It’s not only about using the appropriate keywords; it’s also about generating high-quality content, or content that people will want to read, share, and link to. If you can crack this, you’ll be halfway there.
I won’t regurgitate what we’ve already written about how to generate amazing content. Instead, let’s concentrate on what you should be doing in terms of SEO.