Keywords in the text
Keywords are crucial. They are the mechanisms by which search engines connect what users are looking for to the content that is ranked for those searches. It serves as a link between the searcher’s purpose and the information displayed on the page. You should include the keywords you want to rank for in the first 100 words of your content.
Make sure your primary and secondary keywords are prominently displayed in your body copy. Don’t, however, fall into the trap of sacrificing the quality of your writing in order to contain your keywords. Furthermore, if you’re having trouble fitting your keywords onto the page, you’re probably using the wrong keywords for the copy. As I’ll explain in my next point, Google considers the page’s overall significance. Including keywords that aren’t relevant isn’t going to help you much.
Check read my article on how search engines use keywords if you want to learn more about keywords.
Google considers keywords not only in terms of where they occur, but also in terms of how they relate to one another. It used to be that the number of times a keyword was repeated mattered. This resulted in subpar material and, as a result, a terrible reader experience. Google has since moved away from this and has become a little more intelligent. Instead than counting the number of times a word is repeated, it now breaks into the content and examines the link between the words that are used. As a result, it considers how those words fit within the overall body of the page’s contents. More at http://www.contentbaer-rocks.contentbaer-seo.com/
By staying on subject and focusing on a single topic every page, you should be able to automatically develop content that has a strong association between the keywords. This tells Google exactly what the page is about and, as a result, what it should rank for.
Length of content
In an ideal world, each page would include at least 500 words of focused content, but this isn’t always realistic, especially when there are design or CRO constraints. Ranking in the search engines is simply one of the factors to consider while creating a single page that serves several objectives. Consider the page’s goal and how vital it is for it to rank for non-brand phrases or long tail searches.
The more crucial it is for the page to rank for a wider range of terms, the more emphasis you should put on the content. If you’re creating a homepage, this is definitely less crucial because you’re concentrating on your most important generic keywords. If it’s an informational page, such as this one, the content takes on a greater significance.
Image SEO optimization
I wouldn’t recommend going back and optimizing photos in previously created content. It does not provide sufficient benefit to do so. If you’re developing new content, though, you should adhere to best practices.
There are a few aspects in images that should be optimized effectively. The first is the name of the image file. Make this one-of-a-kind and descriptive. When going through my laptop or on a CMS to find an image to use for an article, I’ve found that getting into the practice of properly naming photographs has come in helpful.
Through the image title and alt tag, images also have a written description. These are two HTML elements that offer the image’s textual information. I usually just fill up an image’s alt tag and leave the title blank. The title tag is used to give the image a name, while the alt tag is used to describe the image. From an accessibility standpoint, the alt tag is equally crucial. The alt tag will be interpreted by screen readers to describe the image to the user.
Make sure the picture alt tag contains keywords that are relevant to the content on the page. Google also looks at the material surrounding an image to try to figure out what it’s for. You want to make sure that everything is connected and that it is all about the same thing.